Destinati News
Facebook Marketing Misses the Mark
By Tony Bradley, PC World
The growth of social networking is being led by more mature users, but Facebook ads don’t take the senior population into account.
Although social networking usage among the over-65 population is up 100 percent–more than three times the overall growth of social networking as a whole–Facebook only lets ads be targeted for ages 64 and under.
Yahoo completes switch to Microsoft-powered search
CNET NEWS
by Ina Fried
A week after it began shifting to Bing for its search results, Yahoo says it has finished the transition–at least for its main search results in the U.S. and Canada.
The move comes more than a year after Microsoft and Yahoo reached a deal to partner on search. There is still plenty of work to do as the companies work to shift the more-complicated paid search part of the business and to continue the move internationally.
Social Media: What a Difference a Year Makes
By Erik Qualman, ClickZ, May 19, 2010
What a difference a year makes. Actually, it hasn’t even been a year. The video, “Social Media Revolution” was first posted on July 30, 2009 and the newest version, “Social Media Revolution Refresh,” was released May 5, 2010. This refresh was necessary because so many things had changed in so little time.
The Importance of a Website to
Your Small Business
Author: Darryl Mobley
The Internet Age is in full swing. However, many small business owners have yet to adopt the methodologies of this trend. In fact, quite a few small business owners do not even have a website for their company. Perhaps the cost of developing a website, maintaining that website and purchasing a domain name keep them from taking advantage of these powerful tools. If you find yourself in this boat, it’s incredibly important that you jump ship. Why do you need a website?
The 12 Benefits of a Marketing Consultant
Small businesses usually don’t have the budgets for marketing directors or marketing managers. And most importantly, they don’t have the budgets for marketing mistakes or advertising that doesn’t pay off. Yet many small business owners attempt to do their own marketing which most often is insufficient, misdirected and doesn’t usually pay for the investment.
